Kena: Bridge of Spirits is what I’d call a “You Should Give Us Money” project.
That’s not a criticism, and it’s not meant to undermine or demean the work of Ember Lab’s first foray into video games. (They’re not entirely new to video games or the space though; the studio was responsible for the groundbreaking Majora’s Mask animated short a few years back, and the anime, sci-fi inspired Dust.) I’m only describing Kena: Bridge of Spirits in such a brusque way because it reflects what will happen in the coming weeks and months if it hasn’t been already.
Simply picture this. Ember Lab emails footage from Kena, with an attached pitch, to publishers of their choice. “This is what we can do,” such an email or message might say.